Let’s talk ↗

Get to know me

Hi, I’m Vibha!

I graduated with a BSc in Marketing and Digital Technology Management at Indiana University’s Kelley School of Business, with a minor in Psychology. Together, they taught me how to turn creative instincts into ideas that are thoughtful, strategic, and backed by data!

Growing up in Dubai, I experienced marketing through the brands, cultures, and trends constantly moving around me. I was intrigued by the psychology of what made us stop and notice, and how that could be applied to marketing.

Since then, I’ve explored content strategy, social media, SEO, e-commerce, audience research, and performance analysis. My goal is to build brands people genuinely want to know and care about, and use growth marketing to help it reach the right audience.

In my free time, I’m probably walking with music blasting (paired with a constant audio level warning ¯\_(ツ)_/¯ ), plotting my next food adventure, playing tennis, or completely lost in a book. If any of that sounds like you, I’d love to connect and get to know more!

Vibha Ragothaman wearing her graduation stole on the Indiana University campus

What I bring
to the court.

Strategy

Market ResearchBrand PositioningContent StrategyInfluencer OutreachConsumer BehaviorBrand ManagementSegmentation

Creative

Adobe PhotoshopAdobe IllustratorCanva

Analytics

SPSSExcelSemrushGoogle AnalyticsSQLTableuPower BIRegression Analysis

Tech & Tools

Gen AIHTML/CSSMicrosoft Suite

Experience

June 2025
— Aug 2025

Quantel AI · New York

Marketing Intern

  • Boosted Quantel AI’s LinkedIn presence by leading content strategy that grew engagement by multiple points and strengthened brand positioning
  • Researched and curated 10+ high-impact influencers for founder outreach, expanding visibility in AI and finance circles
  • Developed youth-focused marketing insights to refine messaging and attract future investors across digital platforms
June 2024
— Aug 2024

Landmark Group · Dubai

E-Commerce Marketing Intern

  • Spearheaded performance analysis of company’s online operations, uncovering insights into web traffic and user engagement
  • Augmented digital visibility by implementing advanced Search Engine Optimization strategies, optimizing meta data and site architecture
  • Drove measurable business results by increasing organic website traffic and Click-Through Rate (CTR) by 2% contributing to expanded market reach and potential revenue growth
July 2022
— Aug 2022

De Montfort University · Dubai

Marketing Intern

  • Accelerated revenue by 2% by by strategically expanding marketing channels through cross-functional collaboration and targeted outreach initiatives
  • Executed targeted student recruitment strategies, consistently generating 10+ student enrollments daily through dynamic engagement
  • Gained comprehensive insights into marketing leadership by directly observing and learning from the marketing director
January 2024
— May 2024

Indiana University · Bloomington

Technology & Business Analysis Peer Tutor

  • Appointed by faculty for superior in-class performance to tutor a class of 36 students semiweekly in Microsoft Excel
  • Facilitated learning on comprehensive instructional modules focusing on advanced data visualization, statistical analysis, and sophisticated spreadsheet modeling techniques, enhancing students’ technical proficiency and analytical capabilities

Selected academic projects

Case Studies

Dan-O’s Seasoning and Popchips strategic partnership report cover

CASE STUDY 01 · BRAND PARTNERSHIP

Dan-O's X popchips Collab

During Dan-O's expansion stage, developed a partnership to expand into the healthy snack food market.

View report ↗
Project Future website welcome page

CASE STUDY 02 · WEB DESIGN

Project Future

Designed and developed a website prototype using HTML & CSS, with workflow mapping and user-specific navigation and experience design.

View live website ↗

RE: Brand

A collection of fun ideas for how I would reimagine and refresh some of the brands I love.

Illustrated black Spotify × Wilson tennis ball with green branding and a pastel-pink Wilson racket with a decorative QR code on its handle

Wilson × Spotify

Find your
match rhythm.

A personalized warm-up playlist generated from your playing style, match tempo, and pre-game mood.

BILLIE RE:DESIGNED
Billie Shave the Rules campaign ad showing a redesigned razor surfing through colorful body-hair-inspired lines

Billie razor rebrand

Shave
the rules.

A playful campaign that turns the razor into a symbol of choice—shave, don’t shave, or make your own path.

BILLIE · REBRAND STRATEGY

Shave
the rules.

WeaknessBillie has a strong personality, but its soft pastel branding can blend in with other subscription and beauty brands.

OpportunityBillie can move beyond simply selling razors and lead a more honest conversation about body hair, comfort, and personal choice.

Why rebrandThe new look keeps Billie’s humor and honesty, but gives it a bolder identity that is easier to recognize and can grow with the brand.

GoalMake Billie feel like a body-care brand that supports whatever people choose—not just another razor subscription.

Target audienceGen Z and younger millennials ages 18–34 who care about good design, convenience, transparency, and inclusive messaging.

Art Portfolio

Artwork used as the profile image for Vibha’s art account

@vrt._20

Visit the gallery ↗
Watercolor painting of a woman carrying a basket Blue ink portrait study Expressive black ink portrait Painted sunset landscape on a record Monochrome bicycle drawing Mixed-media geometric study Black figure with colorful painted eye Painted avocado study

A preview from my feed—visit Instagram for the full gallery.

Seeking full-time roles where analytical thinking and creative strategy come together.

Emailvibragot@iu.edu ↗
LinkedInlinkedin.com/in/vibharagothaman ↗